Overview
A professional training course exploring innovative applications of Artificial Intelligence in hospitality, focusing on operations optimization, revenue management, and customer experience enhancement.
29 November 2025
12 months – 2 semesters
Mirza Nadeem Ahmad Shoaib
97,00 €
ECTS: 30
Learning Objectives
By the end of the course, participants will be able to:
- Understand AI fundamentals and their impact on hospitality.
- Implement chatbots, smart CRM, and predictive analytics tools.
- Apply AI to revenue management and service personalization.
- Assess ethical, social, and sustainability implications of new technologies.
Course Structure
- 9 Teaching Modules (576 hours – 21 ECTS).
- Final Project Work (174 hours – 9 ECTS).
- Total: ~750 hours – 30 ECTS.
Admission Requirements
- High School Diploma or Bachelor’s Degree (any field).
- English language proficiency (B1 or higher).
- Motivation letter and admission interview.
Teaching Methodology
- Online lectures with hospitality experts and professionals.
- Case studies from international hotel chains.
- Applied Project Work with individual tutoring.
Assessment & Certification
- Continuous assessment (assignments and presentations).
- Final Project Work.
- Certificate of Advanced Training in Artificial Intelligence in Hospitality (30 ECTS, EQF Level 5).
Key Information
- Duration: 12 months
- Total Hours: ~750
- ECTS Credits: 30
- EQF: Level 5
- Language: English
- Mode: Online + Project Work
EDUCATIONAL PLAN
Hospitality 4.0 – Artificial Intelligence in the Hotel Industry – Syllabus (English Version)
Modules
Module 1 – Fundamentals of AI & Machine Learning
Module 2 – AI in Revenue Management & Forecasting
Module 3 – Guest Profiling & Personalization with AI
Module 4 – AI-driven Marketing & Social Media Automation
Module 5 – Chatbots & Virtual Assistants for Hotels
Module 6 – Operational Analytics with AI Tools
Module 7 – Innovation & Digital Transformation in Hospitality
Module 8 – Sustainability and ESG in AI-driven Hotels
Module 9 – Final Project – AI Business Plan for Hospitality
