PROGRAMME OVERVIEW
Hospitality 4.0 – Artificial Intelligence in the Hotel Industry is an advanced training programme dedicated to the application of Artificial Intelligence to hotel management processes and hospitality operations. The programme explores how AI can support decision-making, Revenue Management, demand forecasting, guest profiling, service personalisation, marketing, automation, operational analysis, sustainability and digital transformation. It combines theoretical knowledge, real-world case studies, practical tools and a Final Project Work, with the objective of developing practical competences for the digital transformation of the hotel industry.
15 March 2027 – 15 March 2028
12 months
Mauro Di Chicco
€ 790,00
ECTS: 30
LEARNING OBJECTIVES
By the end of the programme, participants will be able to:
- understand the fundamentals of Artificial Intelligence and its impact on hospitality;
- identify practical AI applications in hotel management;
- use AI tools for Revenue Management and demand forecasting;
- apply AI to guest profiling and service personalisation;
- develop AI-based marketing and social media strategies;
- understand chatbots and virtual assistants in hospitality;
- use AI tools for operational analysis;
- support digital transformation in hotels;
- integrate AI, sustainability and ESG into hotel strategies;
- develop an AI Business Plan for the hospitality industry.
TEACHING & LEARNING METHODOLOGY
The programme combines:
- online lessons;
- guided individual study;
- real-world case studies;
- practical exercises;
- analysis of AI tools and technologies;
- project activities;
- individual tutoring;
- Final Project Work;
- final assessment.
FUTURE STUDY REFERENCE
The programme will also be developed in coherence with the forthcoming book by Mauro Di Chicco:
HOSPITALITY 4.0 – ARTIFICIAL INTELLIGENCE IN THE HOTEL INDUSTRY
From Digital Transformation to Intelligent Hotel Management
Mauro Di Chicco
Forthcoming publication – 2026
The book will serve as a study and reference resource for the programme’s content on Artificial Intelligence applied to hotel management.
CERTIFICATION
Upon successful completion of the programme and final assessment, Agorà Italian Academy issues the Certificate of Advanced Training in Artificial Intelligence in Hospitality, corresponding to a 30 ECTS programme.
KEY INFORMATION
- Duration: 12 months
- ECTS: 30
- Language: English
- Delivery: Online + Individual Study + Case Studies + Project Work
- Academic Modules: 21 ECTS / 576 hours
- Final Project Work: 9 ECTS / 174 hours
- Total Workload: approximately 750 hours
- Programme Director: Mauro Di Chicco
- Tuition Fee: € 790,00
2027–2028 PROGRAMME CALENDAR
- Programme Start: 15 March 2027
- Academic Programme: March 2027 – March 2028
- Advanced Learning & Project Work: December 2027 – March 2028
- Final Project Development: 2028
- Final Assessment & Project Presentation: March 2028
- Official Programme Completion & Certification: 15 March 2028
- Total Programme Duration: 12 months
CURRICULUM
Hospitality 4.0 – Artificial Intelligence in the Hotel Industry
Program Modules
The complete programme curriculum is available in the downloadable Programme Syllabus.
- Fundamentals of Artificial Intelligence and Machine Learning
- AI in Revenue Management and Demand Forecasting
- Guest Profiling and Personalisation through AI
- AI-Based Marketing and Social Media Automation
- Chatbots and Virtual Assistants for Hotels
- Operational Analytics with AI Tools
- Innovation and Digital Transformation in Hospitality
- Sustainability and ESG in AI-Driven Hotels
- Final Project – AI Business Plan for the Hospitality Industry
